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Our Story

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OUR STORY

Profit X Loss is a London based menswear brand for the hustlers, the go getters and the dreamers. Everyone on the journey to greatness will encounter losses, failures and obstacles. This is just part of the grind to the top.  Profit X Loss represents the hustle, the hard work and late nights necessary to succeed.


With strong roots in music, sport and entrepreneurship, we work closely alongside a select roster of artists, sports stars and influencers that live and breathe the Profit X Loss ethos. Artists such as 50 cent, Yo Gotti and Young MA have embraced the brand and worn some of the Profit X Loss collection

Each piece from our collection is created with quality and care. Our fabrics are premium and feel good to wear. All of your garments should be cut and sew – period. We never use off-the-shelf products and everything we make is custom pattern cut to our specification.